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California 2020 Census

Strengthening California's Economy with a Strong 2020 Census

2020 Census

2020 Census

Leading Business for a Strong 2020 Census

ReadyNation is an official partner of the California Complete Count Census 2020 Office and will focus on engaging California’s business sector in the decennial count. As a business membership organization, ReadyNation leverages the experience, influence, and expertise of over 2,400 business leaders nationally and 160 in California to promote public policies and programs that build a stronger workforce and economy.

We understand the important role business and its leaders play as trusted community messengers, and having businesses engage with the 2020 Census will encourage hard-to-count segments of the population, like young children, rural households, and minority residents to participate. Businesses with employees, stores, and offices in regions where hard-to-count populations live are especially valuable in helping to ensure a complete count. Join us as we help make certain that all Californians participate in the Census 2020 and get their appropriate share of federal resources.

Important dates for the Census

NOTE: We recognize that many companies are in a period of crisis. The Census Bureau has delayed/extended some operations by two weeks but is still moving forward due to their statutory obligation to provide the President with apportionment counts by Dec. 31.

MARCH 12-20: Invitations to complete 2020 Census questionnaire online will be mailed

MARCH 16-24: Reminder letters will be mailed

MARCH 26-APRIL 3: A reminder postcard will be mailed


August 11, 2020: For those who have not yet responded, census takers will begin visiting the homes of those who have not self-responded.

October 15, 2020: Final day to complete a census questionnaire and end of door knocking operations.

Why the Census Matters to Business

California’s data-driven economy relies on timely information about the U.S. population and how it shifts and changes throughout the country. The decennial census provides the broadest set of data about residents in the United States that no other body produces.

  • Driving Successful Businesses: Census data is critical for helping companies determine where to open a new store, where quality employees are located, and what services and products to offer. Without census information, businesses would be left guessing.

  • Investing in a Strong Economy: Census data is used to effectively allocate roughly $800 billion in federal resources that help to strengthen the economy, including resources directed toward education, workforce development, transportation, and housing.

  • Strengthening the Business Voice: An undercount in California means the state could lose a seat in Congress, leading to fewer voices to protect California business in Washington.

Upcoming and Past Events

Check back for upcoming webinars about how business can support the 2020 Census.