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Our Impact

Ensuring that the next generation is citizen-ready

Improving education and health among the next generation of Americans

Since its inception in 2009, Mission: Readiness has focused on achieving policy change that strengthens the next generation. Our members, more than 700 retired admirals and generals, are championing policy solutions that prepare youth to be citizen-ready and able to serve their nation in any way they choose.

  • Healthy School Foods: Mission: Readiness helped make healthy school foods a reality for 30 million students. Bringing attention to the threat that obesity poses to the U.S. military, our members helped secure the passage of the Healthy, Hunger Free Kids Act of 2010—a landmark, bipartisan legislation that directed that school nutrition guidelines be updated to reflect that latest science.

  • Physical Education in Schools: Mission: Readiness was a leader in protecting physical education (PE) programs in four states. More youth are getting daily exercise in California, Florida, Illinois, and Tennessee, thanks to our members’ advocacy for PE in schools.

  • Physical Activity in Communities: Mission: Readiness worked hard to improve walking and biking opportunities in California, Colorado, and Minnesota. Since 2014, our members helped win nearly $1 million in funding for safe walking and biking routes near schools.

  • Early Education: Our members have been actively engaged with policymakers at both the state and federal level to expand access to early education and ensure all children show up to kindergarten ready to learn.

  • K-12 Education: Mission: Readiness helped nine states adopt high academic standards. Since 2014, our members have educated state policymakers about the connection between high academic goals and a next generation that is military-eligible.

How did we accomplish these victories?

Since 2009, Mission: Readiness has:

  • Held in-person meetings with more than 250 top federal policymakers, participated in 20 policymaker briefings, and met with hundreds of key state policymakers.

  • Issued more than 60 signed letters to key federal and state decision-makers signed by hundreds of retired admirals and generals.

  • Provided oral or written testimony to key decision-makers on more than 30 occasions.

  • Held over 50 press events featuring retired admirals and generals.

  • Released five major national reports and more than 30 state and local reports.

  • Generated media coverage that has reached an audience of approximately 300 million.