Resources to Encourage a Strong 2020 Census
Use these resources, organized by topic and community, to help companies encourage their employees and customers to complete their 2020 Census questionnaires.
2020 Census Timeline
Shareable Videos/PSAs
US Census Bureau Advertising and Social Media Materials and Examples
- 2020 Census Partner Social Media Content
- US Census Bureau Social Media Cards #1/#2
- 2020 Census Integrated Communications Campaign Press Kit
US Census Bureau Messaging and General Materials to Engage the Public
- Sample Messaging Encouraging Participation in the Census
- Sample Messaging for Utility Bills, Receipts, Gas Pumps, Restaurant Menus, Etc
- Importance of the Census Poster #1
- Importance of the Census Poster #2
- Importance of the Census Poster #3
Materials for Outreach to Latino Communities
- ¡Hágase Contar! Campaign Info
- ¡Hágase Contar! x Selena Toolkit
- Digital Communications and Outreach Toolkit: Ensuring an Accurate Count of Latinos in Census 2020 Amid COVID-19 Situation (Courtesy of NALEO)
- Census 2020 Communications Toolkit (Courtesy of NALEO)
- Posters (Courtesy of ¡Hágase Contar!)
- NALEO Educational Fund Research & Messaging (Find under Latest Resources Section on webpage)
- US Census Bureau Half Page Handout (In Spanish)
- US Census Bureau Handout for Migrant Workers (In Spanish)
- Half Page Handout for Puerto Rico (US Census Bureau)- In Spanish
- Poster for Hispanic Audiences (US Census Bureau)
- Poster for Puerto Rico (US Census Bureau)
Materials for Outreach to Asian American, Native Hawaiian, and Pacific Islander Communities
- Asian Pacific American Heritage Month 2020 Social Media Toolkit
- Census 2020 “Get Out the Count” Toolkit (Courtesy of AAJC)
- Social media, digital toolkits, sample scripts, etc. (Courtesy of Asian Pacific American Labor Alliance)
- Engagement materials for Southeast Asian American communities (Courtesy of SEARAC)
- Engagement materials for Hmong Americans (Courtesy of Hmong Americans Census 2020 Network)
- Fact Sheet: Census 101 (Courtesy of AAJC)
- Language Resources and How to Get Assistance
- Resources in Chamorro, Chuukese, Marshallese, Native Hawaiian, Palauan, Samoan, Tongan, and Vakaviti
- Handout for Asian American Audiences (US Census Bureau)
- Handout for Native Hawaiian and Pacific Islander Audiences (US Census Bureau)
- Poster for Asian American Audiences (US Census Bureau)
- Poster for Native Hawaiians and Pacific Islanders (US Census Bureau)
Materials for Outreach to African American Communities
- Mobilizing the Urban League Movement for an Accurate 2020 Census
- US Census Bureau Handout
- Poster for Black/African American Audiences (US Census Bureau)
Materials for Outreach to Arab American Communities
- “Yalla Count Me In!” Campaign
- Arab American Communities (Courtesy of Yalla Count Me In)
- Translated census education resources and social media graphics (Courtesy of Yalla Count Me In!)
- Handout for Middle Eastern and North African Audiences (US Census Bureau)
- Poster for Middle Eastern and North African Audiences (US Census Bureau
Materials for Outreach to Families with Young Kids
- Sesame Workshop 2020 Census Toolkit - Videos, Social Media Graphics, and Poster
- Nickelodeon 2020 Census Resources (You will need to enter your email to access)
- Count All Kids 2020 Census Toolkit
- “Count All Kids Census 2020" Campaign
- Clearinghouse of Resources to Encourage Counting All Kids
- “¡Hazme Contar!” Campaign
- Undercount of Young Kids Fact Sheet
- Undercount of Young Kids Fact Sheet (In Spanish)
- Video: Why We Need to Count All Kids in Census 2020 (Courtesy of Annie E. Casey Foundation)
- US Census Bureau Awareness Poster #1
- US Census Bureau Awareness Poster #2
- Handout about Counting Newborns (US census Bureau)
Materials for Outreach to the LGBTQ+ Community
- “Queer the Census” Campaign
- The National LGBTQ Task Force’s Guide to the 2020 Census
- State Census Fact Sheets (Courtesy of the National LGBTQ Task Force)
- US Census Bureau Awareness Poster #1
- US Census Bureau Awareness Poster #2
- US Census Bureau Half Pager #1
- US Census Bureau Half Pager #2
- US Census Bureau One-Pager
Materials for Outreach to Native American Communities
- Indian Country Counts Campaign - National Congress of American Indians
- Indian Country Counts - 2020 Census Toolkit
- Native Count Campaign - NARF
- Native Count 2020 Flyer (Courtesy of NARF)
- 2020 Census Snapshot for American Indians and Alaska Natives
- Handout for Urban Native Americans and Alaska Natives (US Census Bureau)
- Poster for Alaska Natives (US Census Bureau)
- Poster for American Indians (US Census Bureau)
- Poster for Urban American Indians and Native Alaskans (US Census Bureau)
- Snapshot for Alaska Natives (US Census Bureau)
Materials for Outreach to Persons with a Disability
- You Count! Be Counted
- ¡Tu Cuentas! Se Contado
- Get Your Community Counted: A Guide for Organizations
- Haga Que Su Comunidad Sea Contaga: Una Guia Para Organizaciones
- Census 101 Video – English
- Census 101 Video – Spanish
Materials for Outreach to College Students
- US Census Bureau Half Page Handout #1
- US Census Bureau Half Page Handout #2
- US Census Bureau Handout for College Students #3
- US Census Bureau Handout for College Students #4
- US Census Bureau Poster about Higher Education
Materials for Outreach to Rural Audiences
- US Census Bureau Half Page Handout #1
- US Census Bureau Half Page Handout #2
- US Census Bureau Half Page Handout #3