Investing in Infants and Toddlers: Effective Messaging for Business Leaders
Insights from focus groups with ReadyNation members
ReadyNation commissioned the Prenatal-to-3 Policy Impact Center to conduct two focus groups with ReadyNation members. The purpose was to determine key messages that resonate with business leaders regarding the importance of investing in early childhood, particularly infants and toddlers.
ReadyNation members identified two major challenges that the business community faces–remaining globally competitive and retaining skilled workers–and discussed how early childhood investments, particularly those focused on infants and toddlers, can help to resolve these challenges. Each challenge and the respective messages regarding solutions are outlined in the fact sheet and report linked below.