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2020 Census

Business for an Accurate 2020 Census

2020 U.S. Census

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Business Depends on an Accurate Census

A thriving economy relies on timely information about the U.S. population and how it is shifting and changing throughout the country. The decennial census provides the broadest set of data about residents in the United States that no other body produces. Businesses and government rely on it:

  • For demographic data about the workforce, customers, and markets.
  • To effectively allocate roughly $800 billion in federal resources including education, workforce development, and transportation funding.
  • To allocate political representation at the local, state, and national level.

Learn more about the importance of the census for business here.

Hurdles to a Complete Count in 2020

The next count of all residents in the United States happens in 2020, and for the first time, the US Census Bureau will offer an online census form, to reduce costs. Despite the opportunities this presents, several hurdles threaten the accuracy of the next decennial count including adequate federal funding and the ability to reach traditionally hard-to-count communities including young children, rural households and minority communities.

Business Leaders Can Help

ReadyNation has built two free, virtual, bipartisan networks to provide business people with strategic opportunities (e.g. business sign-on letters, op-eds, engaging legislators) to lend their voice in support of adequate funding for the census, and later, if members wish, to encourage residents to participate in the 2020 Census.

  • The National Business Leader Task Force for an Accurate Census is a select group of senior executives supporting a complete count in 2020. Learn more here.
  • The National Business Network for an Accurate Census is a free, private listserv for all business people. There are no obligations, and members choose their level of participation. Learn more and sign-up.

ReadyNation (a project of Council for a Strong America) is a nonprofit, bipartisan business membership organization with roughly 2,200 members that supports business leaders to promote public policies and programs that build a stronger workforce and economy.

Comments or questions? Contact 2020census@readynation.org or call 202-464-7005 x511.